Using SEO To Drive Your Internet Marketing Campaigns
As of now, it is pretty evident how large companies and even small local businesses treat SEO as a major part of their internet marketing campaigns. Based on the latest released statistics, there are around 10 Billion searches conducted on a monthly basis and 20% of them are done using Google, which makes Google the leading search engine site. Companies who want to maintain a solid online authority and presence aim to land on the first page of the Google results page for their most profitable keywords. In order to do this, they must employ healthy search engine optimization tactics which includes managing keyword density, healthy back linking, increasing social media marketing, web design, and other relevant strategies. However, the Google search algorithm is complex and is constantly changing. That is why most companies are hiring the services of a local Seattle SEO expert to help them gain a better SERP ranking.
Hiring SEO Administration Companies
The process involving SEO is a long and continuous process. You have to continue employing the best practices if you want to maintain on the first page of the search engine sites. Creating a department that will tackle the this process is a costly way to do it that is why outsourcing your search engine marketing is recommended. They will be able to provide all the services associated with SEO such as Internet Marketing, Web Design, Social Media Marketing, optimizing website and other services.
Before, web design was not a major part of an SEO campaign, however as Google executed numerous changes such as the Google Panda, they are now highly considering the design of the page. Most of the websites on the first page of Google are highly responsive and mobile optimized. If the last time you updated your website was two years ago, then this is the perfect time to hire a Seattle Internet Marketing company and develop a mobile optimized and responsive website for your business. If your website is not mobile optimized you will lose your current rankings.
Social Media Marketing
Social Media Marketing is now a vital piece of the internet marketing campaign. Almost everyone has their social media accounts and companies are looking at it as an opportunity to reach out to their current audience and attractive new potential customers. Social Media Marketing also gives you the chance to reach a wider set of audience and immediately take action on any complaints that customers may have about your company or product/service.
The content is still the no.1 factor that drives the search engine rankings. But it is not just about having a healthy density of a keyword. There are a lot of things that you should do about the content of your website such as in-linking, back linking, html ratio, indexing, using the right keyword and others. Web optimization is the bigger picture; it involves understanding the whole process because a single mistake (such as wrongfully enabling the robot.txt) will prevent the search engine from indexing your site. This means that your site will never appear on any result of the search engine site.
To make sure that the social media marketing, web design, internet marketing are executed appropriately, seek the help of a reliable Seattle SEO expert. They will point out all the issues that are affecting your SERP ranking and fix it immediately.